Nokia as the leading mobile phone manufacturer is striving hard to survive in the Android smartphones industry. Once Nokia ruled the Indian subcontinent with its earliest mobile phones to N series but now it is getting hard to find a place for itself in this ever-changing market.
So, the giant manufacturer ruled for some glorious years with its mobiles that were quite high-end at the time and the downfall had to happen since there was hardly any change in the Symbian OS ever since the introduction of Android OS. Same was the case with Apple’s iOS.
But, it is never too late and Nokia managed to take a grip on reality and is making efforts to get back on track after that mighty stumble. Working with Microsoft, Nokia released their Lumia series. Right now, we will discuss about the new release in the mid-range series, Lumia 720.
Lumia 720 Screen and hardware
Nokia Lumia 720 comes with a 4.3-inches WVGA IPS display screen of 480*800p resolution at 217ppi. It sports the usual sensors and more like ambient sensor, magnetometer, accelerometer, sunlight readability, and colour boosting. The CPU is a 1GHz dual-core Krait and Adreno 305 GPU.
The memory is very meager with 512MB and internal storage at 8GB. However, there it supports up to 64GB for the external storage and 7GB Cloud storage. The battery capacity is 2000mAh and gives talk-time of 23 hours and standby of 520 hours and the smartphone has the option for wireless charging. But the downside is that the battery is not removable.
Imaging
The front facing camera is 1.3MP and the rear camera is 6.7MP Carl Zeiss with 720p video recording and a new digital lens named Glam Me. We also have the usual connectivity options like Bluetooth, USB, Wi-Fi, 2G and 3G. Overall, it seems like the budget smartphone that seem attractive enough to be purchased.
Why should you buy Nokia Lumia 720?
There are other manufacturers out there that can and do offer more than Lumia 720 so what makes it better and different than those?
It can be because Lumia 720 has the thinnest unibody polycarbonate chassis on it or that Windows 8 finally looks better on the smartphone even if they couldn’t do that on the PCs. It also feels very smooth, sleek, and impressive with 4 colour option, red, cyan, white and yellow, and they all look very beautiful indeed.
They offer what high-end smartphones still cannot offer – an amazing battery life. The colourful chassis and OS works wonder to give the unique feel altogether. The camera is also quite good when compared with the same range models.
Of course, there are always cons to the pros and the lack of FM radio, unavailability of games and irremovable battery has been noticed by many. It doesn’t make sense to take that out and give music player and HD video playback. I won’t say that the screen size is too small. It is good enough and much better than what is offered in this segment.
Conclusion
Nokia seems to improve with of their Lumia series and hopefully will eventually catch-up with the other high-end series. What I am looking forward to is Android based smartphones by Nokia. Well, all seems to be working in their favour.
Nokia still has a lot to catch-up with and I hope to see a day when Nokia manufactures the same excellent models like Nokia Lumia 720 with innovative designs and great UI that it is well-known for.
