Being a successful influencer is much more difficult than it looks. There’s a lot of work that goes on behind the scenes when you’re producing engaging content for your followers. Check out these tips for staying organized so you can stay on top of your work as a busy influencer each day.
Use Helpful Apps and Tools
Image via Flickr by oceanosydados
There are a number of apps which can make your work as an influencer a lot simpler each day. Perhaps it’s something as simple as VSCO, which makes it a snap to edit your photos so they appear more professional. You can also use apps like Trello to stay on top of your to-do list every week.
Don’t forget about automation tools like Buffer as well, especially those which allow you to schedule posts. This type of tool is particularly handy for influencers who need to post at certain times in order to fulfill an agreement with a sponsor or client.
Create Reusable Formats
Consider creating a number of go-to post formats you can repurpose with new topics. For example, you can edit all your photos with a certain filter to create a cohesive look through all your Facebook posts. You can build a list of hashtags you want to use on Twitter or Instagram in order to make your posts more visible to potential followers.
You can create a variety of post types, like DIY tutorials, famous quotes, or personal content, to give brands a short list of options when deciding to partner with you. This streamlines your workload while also delivering familiar, recognizable content to your followers.
Follow the 70:20:10 Rule
If you’ve ever studied business, you may have heard of the 70:20:10 model before. This same rule can be applied to your work as an influencer in order to keep your content schedule organized.
By having a set ratio for what types of content you need to produce, it can help you keep track of your results and hopefully expand your influence even further. Here’s how the numbers break down when applying the 70:20:10 rule to influencers.
- 70 percent: Your most popular content that adds value and builds your brand.
- 20 percent: New content that is engaging and informative, like sharing ideas from other sources.
- 10 percent: Promotional offers, discounts, and other experimental features.
Be Selective About Social Media
You don’t need to sign up for every social media platform in order to be a successful influencer. Certain types of content simply perform better on certain platforms, so it’s best to focus on the one or two social media sites that give you the best results.
Perhaps you’ll want to zero in on releasing a new YouTube video each week, or maybe you get the most feedback when you post something on Instagram each day. By interacting on fewer social media platforms, you’ll waste less time and produce more valuable content for your followers.
Use these tips to stay more organized as a busy influencer. With the tools and strategies mentioned here, you can maximize your success while streamlining your workload.
Article by Vishal
Meet Vishal Gaikar, the tech wizard hailing from Pune, India, who's on a mission to decode the digital universe one blog post at a time. When he's not tinkering with gadgets or diving deep into the digital realm, you can find him concocting the perfect cup of chai or plotting his next adventure. Follow his tech escapades on Twitter and buckle up for a wild ride through the world of innovation and geekery!